5 effective tips to write persuasive email newsletters | The Scriber Blog

Persuasive Writing is an acquired skill, and it's fundamental to the paid newsletter game.

Whether you want to persuade your readers of a certain viewpoint, convince them you are worth following or get them to open your next email, these effective tips will help you write persuasively in your email newsletter, and beyond.

1. Avoid jargon

It is tempting to hide behind jargon to sound knowledgeable, but a true expert is able to explain complex ideas in simple language. Einstein said if you can’t explain it simply, you don’t understand it well enough.

Too much jargon alienates people who aren’t already familiar with it… your reader may zone out and lose interest. Cutting out the jargon will open your newsletter to a wider audience and also make you sound more authoritative and trustworthy.

We talk more about the pitfalls of using jargon in our earlier post, how to communicate effectively.

2. Back up opinions with reasons, facts and data

The next persuasive writing tip on our list is to support your claims with evidence-based information.

Anyone can throw out a controversial statement. But to sound more credible, you need to back up your opinions with solid reasons. Enlightening facts and properly sourced data will enable you to hook your reader’s attention whilst presenting a much more compelling and convincing proposition for your followers.

And it’s always good to include hyperlinks to any available sources that you refer to. As well as credibility, it also offers your reader the chance to delve deeper into what you’re writing about.

3. Acknowledge the counterargument

Our third hack on how to write persuasively in your email newsletter is to always acknowledge the counterargument when taking a stance on an issue or an idea.

From reviews to politics to investing, there are always different viewpoints. If you put forward your case but ignore the alternatives, it sounds like you haven’t considered them or are hoping your audience doesn’t know about them. If you can dismantle the counterargument, you show you have conducted thorough research and considered other alternatives.

4. Ask rhetorical questions

Another effective persuasion technique is to use rhetorical questions. When combined with evidence-based statements, rhetorical questions can be a powerful tool in emphasising your point, engaging your audience to think, energising your writing, and leading the reader to draw their own conclusion.

5. Pick your subject lines

As we covered in our previous post on how to write a good email newsletter, if you think of your email content as the movie, the subject line is the trailer. It’s the first thing that subscribers see when your newsletter lands in their inbox, and a persuasive headline will entice them to read more.

Use your subject lines to drop simple yet thought-provoking statements that will grab the reader's attention.

You could leverage your reader's pain points and speak to their sensitivities, or show a bit of personality to try and identify with your audience.

Check out this comprehensive list of email subject lines that actually work, put together by Inc columnists.

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